Mitosis Write-Up

Mitosis: (onion roots) Root cells are good for observing mitosis; this is because they're in the tip of the root which is an area of the plant that grows quickly. This results in more cells going through mitosis all at once, also allowing us to examine the different stages of mitosis. Stages: 1. Interphase: DNA replicates, but has not formed the condensed structure. They remain as loosely coiled chromatin. The nucleus is still intact. 2. Prophase: The DNA molecules progressively shorten and condense by coiling, to form chromosomes. The spindle fibres are pulled to opposite sides/poles of the cell.3. Metaphase: The spindle fibres attach themselves to the centromeres of the chromosomes.4. Anaphase: The spindle fibres shorten and the centromere splits, separated sister chromatids are pulled along behind the centromeres.5. Telophase: The chromosomes reach the poles of their respective spindles. Nuclear envelope reform before the chromosomes uncoil. The spindle fibres disintegrate.Method/Procedure:1. Place some premixed 1 molar Hydrochloric acid and Acetic Orcein in the watch glass. Similar essay: Why Would We Choose An Embryonic MassBe careful not to get this mixture on your skin or clothing. * Hydrochloric acid (HCL) breaks down the middle lamella and softens the cells tissue and the cell will lose its 3-D shape.2. In to this mixture place the terminal (end) 3 or 4 mm of a garlic root (remove the rest of the root). * The cut end needs to be removed in order to avoid random errors.3. Place on the 40oC heating blocks to warm. In a short time (a few minutes) the root tip will feel soft when touched with a mounted needle (Do not let it dry out completely). Heat it in order to speed up the process of the cell wall breaking down, and also for the stain to spread quicker. The stain will bind with the DNA, and it will become more visible.4. Now, using forceps or the mounted needle, pick up the softened root tip and transfer it in to a clean slide.5. Add a few drops of Acetic Orcein6. Using a mounted needle macerate (Squash) the root tip.7. Once this procedure is compl ete, apply a clean cover slip to the slide and heat it gently on the 40oC heating blocks for 10 seconds to intensify the stain.This will spread the stain and allow it to bind with the DNA.8. Then invert the slide on a blotting paper and push down ward firmly, applying pressure with your thumb over the cover glass. This should flatten the cells and disperse them so they can be observed under the microscope.This will help flatten it to cell thick.Depending upon how effective your squash has been you may either use this or a pre-prepared slide to observe the stages of mitosis in the root tip; you will use either one to identify and record the different stages of mitosis.Variables: Independent Variables: The slide itself, however, we don’t know anything about the slide.Dependent Variable: The percentage of cells in each stage of mitosis. Controlled Variables: No. of cells counted. The magnification power used. Were my results valid and reliable? Valid: To ensure my results were v alid, I compared my results with the other classes’ results, who were also undertaking the same experiment. Also, I compared them to other results I’ve have online, and made sure they both agree. Reliability: My results were reliable because, 20 other different students in my class also did the experiment, and my results are the average of them all.Errors: I have identified some systematical errors, such as; students consistently looking at the wrong section of the root, as opposed to the growing section. We do not want this as it will damage our results—However, if one individual does this then it will become a random error along with students confusing stages together. e. g. If you look at the attached data; student ‘TW’ overestimated the telophase cells, and underestimated the prophase cells. This is a prime example of a random error in my results. Trends and patterns: I have identified several trends and patterns in my results, for example; the interphase stage took the longest.I expected this to be the case because interphase has along of stage within itself, so it is understandable for it to take considerable more time than the rest. Also, I have noticed that anaphase took the shortest amount of time, as it is just the centromeres splitting and separating. Process of Mitosis: If a group of cells is dividing rapidly, a high proportion of the cells will be undergoing mitosis. A group of cells that is not dividing will have all cells in interphase of the cell cycle. The amount of cell division occurring in a tissue can be quantified using the mitotic index.The mitotic index is used for studying tumour growth in cancer patients. Using the formula below, calculate the mitotic index for your root tip preparation. If you have time, compare this value with the mitotic index of an area of cells away from the root tip and comment on your findings. e. g. Mitotic Index = number of cells containing visible chromosomes total number of cells in the field of view Data analysis: #DIV/0! = Mean. // #DIV0! Of the phases; 13. 126315. – Precision: To the nearest cell (1dp) Title: % of time spent in each phase cycle.

Physical Beauty vs Inner Beauty

Physical Beauty vs. Inner Beauty Beauty is an aspect; a characteristic that a person has which can be defined as anything that appeals the other person. Let it be your personality, your looks or even your habits, beauty can have various forms. Similarly, we have physical beauty, which can be a person’s elegance, features, figure, or complexion, and inner beauty can be your personality traits, your habits or even your sense of humor. The definition of beauty keeps on changing based on what every individual perceives. Scientific research showed that physical beauty was usually defined when a person had the face structure that was close to being symmetrical; he/she was often referred to as being beautiful. Inner beauty is a concept that is related to the intellect or other factors that pleases other people. Usually, people who have pure intentions towards others and can serve to be role models are said to have inner beauty. The difference between both types of beauty is evident but when it comes to applying it practically, inner beauty leads the way. Even if you look at the way we run now a days if you find someone physically appealing and you personally know him or her and the personality that they have, you are the best judge of their character. One may be beautiful from the outside, but beauty lies within the person not outside. Even if the person is an epitome of beauty, an appalling personality will erase any type of loveliness they have on his or her face. The same is the case with those who are beautiful on the inside, they may not be beautiful on the outside, but their personality is such that they are still appealing to those who know them. They may be the personification of physical beauty but what lies inside is what matters the most at the end of the day. Vanity, greed, jealous or the other sins may come to any person in any form but knowing who you are is the important factor in life. Therefore, inner beauty wins this argument when it comes to being practical, it is the person that you are which matters to people not the way you look. Even though looks do count to an extent, if you have the traits of a lovable person, no looks can match up to it. It is the purity within that out shines on the face and if their insides are not ntainted, it is bound to show to the people, despite the looks that you may have. Beauty may be in the eyes of the beholder, but it is equally true that every culture has standards for physical attractiveness- standards that can have tremendous influence in many areas of our lives. Although we know that it is who we are on the inside that really counts, we cannot dismiss the role outward charac teristics- particularly facial features- play in forming personal relationships, being accepted into social groups and opening doors to careers and other opportunities. Today, we are divided into races and cultures and are spread all around the world. Our features and intellect may be the same, but there is always a factor in everyone that makes them distinctive from others. When both these types of beauties play important parts, one can never decide which is more important. Everyone takes these matters in different ways but the fact remains the same, inner beauty contributes the most in the practical life. Outer beauty normally refers to your outer physical appearance the way you dress, walk, talk; every action that you make can be defined as â€Å"outer beauty†. Inner beauty on the other hand refers mostly to how kind hearted, friendly or your sensibilities and weather you are at peace with yourself. References Www. Chabad. org/the Jewish women/ article-cdo /aid/39778/ Jewish /undercover. htm www. A women’s Journey of Understanding Modesty-Inner and Outer Beauty. com Sole, K. 92010). Essentials of College Writing. San Diego, Bridgepoint Education, Inc. (https://content. ashford. edu/AUENG121. 10. 1) http://www. ashfordwritingcenter. com/

Generational marketing and social media Case Study

Generational marketing and social media - Case Study Example The baby boomers generation used to report to work every day, from their homes. Generation X has both people who stay either at work or at home. A people of generation Y are those who are mobile because the advanced technology enables them to work from anywhere. Generation Y prefers portable machines, generation X uses both portable and fixed machines while baby boomers use machines wherever they were installed. The baby boomers could work using primary knowledge. Generation started demanding for advanced knowledge but generation Y required more of the learned people (must have attended college or university). The communication media among these generations depended on number of tasks to be performed. Generation Y needed mobile phones because they had a lot to attend to. General marketing involves planning an executing the conception, promotion, pricing and distributing ideas, products or goods and services to develop exchanges that satisfy organizational and individual goals. Things that can be marketed include products and services, experiences and events, people, places and properties, organizations, information and ideas. The market categories are; consumer, business, global, government and nonprofit. Marketing acts as integrative function while the customer acts as the controlling function. Social media refers to interactive platforms through which people and communities share the content or information generated by the user (Hally, 2005). They are also social software hat mediate human communication. Some of the social media types include: Dell is a company that manufactures computers- Dell computers. The target audience for Dell computers is the institutions (teachers or lecturers, students and subordinate staff), because they require computers for both learning purposes and institutional operations (Koehn, 2001). Social media are effective in marketing Dell’s computers. The company collects ideas and insights from its customers, which it

International monetary and finance structure Essay

International monetary and finance structure - Essay Example Whereas IPE (international political economics) can be understood as a basic concept, it should not be seen as static. In other words, the interactions between states in the economic realm are continually evolving with a massive level of importance attached to the way in which international interaction, agreement, and discord takes place. Above all, it must be understood that international political economics is just that: international. As such, the fact of the matter is that the agreements, and economic levels of understanding that take place, are not self-contained; instead, they are inherently the work of two or more nations. Naturally, as with any financial agreement or level of cooperation, the interests of the two parties factor heavily in the decisions that are ultimately agreed upon. Within such a level of understanding, the current state of international political economics deals heavily with preferential trade agreements, development of trade blocs, debt administration/cre ation/repayment, and issues pertaining to resources. As can easily be noted, the broad level of impact that IPE has upon the way in which international relations takes place, as well as the impacts that it has on trade itself, is profound and can be attributed to a litany of different decisions and choices that individual states make. Yet, instead of IPE merely being concentric upon monetary or domestic economic interests, it must be understood that international political economics has a massive impact on the way in which certain states within the global system are coerced into participation and action that they would otherwise seek to avoid. Whereas the authors reference the fact that engagement with the global power structure is expected, this level of engagement is not always a positive for nations that choose to interact within the current paradigm of international political economics. In short, the current level of coercion that exists allows for a great power to set a price a nd force a poorer nation to meet this demand, revealing a situation in which the wealthier and more powerful state is the ultimate price maker and the client state is the ultimate price taker. The authors further reference the fact that the mechanism of debt is oftentimes utilized as a means of forcing the will of a particular state or group of states onto a poorer nation. However, beyond trade interaction, the chapter focuses heavily upon the way in which the United States dollar has come to be definitive of the foreign exchange and reserve status. As such, the impact that the dollar has on setting supply and demand ratios and equilibrium point is profound. However, even though this power is profound, the demand for the dollar is not something that is set in stone. Although the United States government necessarily has a great deal of latitude with regard to the amount of dollars that are in global circulation and â€Å"supply,† the demand for these dollars fluctuates based u pon fear or confidence, restricting or expanding the global economy as a function of this faith or fear in the international currency of exchange. The chapter moves on to discuss the ways in which currency speculation allows for the individual member of society to have a profound impact on the way in which monetary policy and levels of value are defined. Whereas the preceding analysis has been focused upon defining international pol

Risk Measures and Valuation under Interest Rates and Equity Risk Essay

Risk Measures and Valuation under Interest Rates and Equity Risk Factors - Essay Example In order to solve this problem, two vital problems have to be managed: first problem is that the market rates are correlated but they behave randomly and the second problem is that the portfolio structures are high–dimensional and conventionally non-linear. The well-known techniques of risk measurement can be classified into two categories. The first category is the stochastic approach, in which the profit and loss distribution of the portfolio is taken in to consideration. Value-at-Risk (VaR) is the most famous risk measure in this category. VaR conventionally denotes the 1% or 5 % quantile of the profit and loss distribution. The second category includes the Maximum Loss (ML) methodology, in which the risk is estimated with the help of the value of the worst case scenario. ML analyzes a finite set of scenarios to determine the worst case out of them and it does not consider the correlations among the risk factors, such as the stress testing. The Maximum Loss methodology empl oys a very specific choice of feasible domains that are referred as the trust regions. The trust regions determine the correlation structure of the market rates through their shape acquired from the examination of a certain percentage of all future outcomes. This paper first derives the standard assumptions of the financial risk management with the help of the fundamentals of financial calculus. Then, it presents some of the established techniques of risk measurement in a unifying framework along with discussing their basic properties. The paper describes the concept of Maximum Loss towards its end. 1. Introduction to Market Risk Under the intricate and changing set-up of today’s world, it is impracticable to attain stability in relation to mere minor volatility since mature markets are being formed subsequently, with the help of fast global information, which has further escalated competition. Thereby, globalization is encouraged and financial institutions are compelled to a ugment their performance. Hence, the implications of market volatility are now very essential to understand. Market risk, which is also often referred as price risk, specifies the uncertainty created by the market volatility that is defined as the prospects of money loss subject to the variations in the market prices. Although quantitative techniques for examining distinct financial instruments are entrenched, however, more research is still required for measuring risk related to the entire financial portfolios. The supervisory authorities are liable to ascertain that the economic-capital-cushions are held adequately to provide security against any possible unanticipated losses. Hence, the requirements of regulations imposed by the supervisory authorities give rise to the need for risk measurement. The banking sector, until the 1980’s, profoundly stressed upon the credit business. The number of banking failures rose with the increase in competition and the Basle Committee was established for banking supervision, in the year 1988, under the control of the BIS (Bank for International Settlements) in Basle, which published the document called ‘Basle Accord’ that included information on ‘

Brazos Co-Mark Case Study Example | Topics and Well Written Essays - 750 words

Brazos Co-Mark - Case Study Example in proving to the potential lenders that the CoMark deal has been carefully evaluated and will be able to generate the money needed to offset the loan given. As a result of the tough economic times brought about by the economic recession of 2008, apart from lenders being more careful the corporate bond market is also not as attractive since investors are very careful with their dollars. Sellers on the other hand as in the case of the founders of CoMark are very hesitant as they expect continued recovery and as such would take their time before committing to transactions. As the economy continues to recover however, the investment environment should become favourable going forward and as such the investment in CoMark will yield returns. The fallen oil prices should also mean a friendlier investment environment. So as to guarantee return on the investment in the CoMark deal as well as assure lenders and potential investors of value due diligence must be taken in every aspect. The first area of due diligence is the company’s profile and its industry. CoMark is strategic in the sense that unlike peers in the industry, it is completely integrated with own production and sales forces. As such the company is easy leverage upon. Firstly it can control prices and also effectively management investment with sales persons involved from the production to the final point where the product is sold. CoMark’s marketing strategy of selling to the end users, majority of whom are government agencies, educational institutions and the private sector is differentiated. As such on this end therefore the company is capable of withstanding recession thus will prefer to go ahead with the investment. Second is the management aspect, CoMark is a family owned business which fits well in the strategy of Brazos. It is well managed and has unique business model in the entire industry hence will approve the deal. The other area of due diligence is the company’s cash flow; CoMark strategy

Operations Management Essay Example | Topics and Well Written Essays - 2000 words

Operations Management - Essay Example The paper throws light on operations management as â€Å"the conversion of inputs into outputs, using physical resources, so as to provide the desired utility/utilities of form, place, possession or state of a combination thereof to the customer, while meeting the other organizational objectives of effectiveness, efficiency and adaptability†. Production and operations management is also described as providing physical goods or services. Production and operations are often taken interchangeably; in fact all productive activities are classifiable as operations. Operations management mainly â€Å"consists of activities which are concerned with the acquisition of raw materials, their conversion into finished product, and the supply of that finished product to the customer. In the offshore oil exploration industry, Woll noted that the term â€Å"operations management† is used in different ways at all levels of the organization, citing enterprise operations management, offsi te (tank farm) operations management, and remote operations management. While they differ in scope, they all have a common purpose, which is â€Å"to coordinate a predefined set of resources to achieve predefined results†. Specific responsibilities of the operations manager include strategic operation planning, policy setting, budgeting, management of other managers or of the operations department staff, and the control of the operations function. The core responsibilities of operations managers are circumscribed within the activities, tasks and decisions they are required to make. (Slack, et al., 2010). A figure useful for envisioning the production functions in terms of levels of responsibilities of operations management is provided by Roy (2007) in the following diagram: The Production Function: specific responsibilities of the operation manager Source: Roy, 2007, p. 7 In the pre-planning stage, the bulk of the conceptualization concerning the product, the process, the qua ntity to be produced and the particulars of the productions facilities, is accomplished. The planning of the specifics in terms of the logistics, personnel, equipment, and techniques or methods follows, after which the actualization takes place. The execution of the plans requires the control of the processes to assure that the parameters set during the planning process are abided by, or adjusted if warranted. Finally, feedback generated from the control stage provides input to the pre-planning stage for the next cycle, and the series of activities begins anew. Traditionally, production and operations management referred solely to manufacturing concerns, thus the emphasis on physical resources in many definitions. However, in time the conventional definition had taken cognizance of the fact that many service industries employ the same techniques and activities used in production management in manufacturing of tangible goods. Thus, the term had gradually taken on a broader and more c omprehensive meaning, being equally applied to the manufacture of goods as well as the delivery of services. Other than the general responsibilities of operations management, there have recently come to fore some specialized

The European Occupation of the Middle East Literature review

The European Occupation of the Middle East - Literature review Example The problems which had begun with the European occupation continued to increase after independence to such an extent that they led to the Arab Spring between 2011 and 2012. Despite the fact that these countries were given independence, the western powers have continued to exert their influence on the region to such an extent that they have come to inspire the hostility of the Middle Eastern population. During the European occupation of the Middle East, the population in the occupied territories was denied any political freedoms. They could not directly elect their representatives, and where they were allowed to do so, these representatives did not have enough power to effectively represent their people. Many in the Middle East, therefore, agitated for the independence of their countries in order to regain the political freedoms that they had lost. They felt that it was their right to have self-determination, and not have their future decided for them by the European colonial powers. When the occupied territories in the Middle East were finally given independence, there was a high expectation among the populace that it was the start of a new age of freedoms (Cleveland 2010, p.408). This, however, turned out not to be the case because the governments which came to power tended to be autocratic which worked towards further denying their people their basic freedoms so that they could remain in power. The failure to deliver on their promises at independence led to their lack of legitimacy among the populace and the only way that they could legitimately remain in power was through the use of force. The vast oil reserves that were discovered in the Middle Eastern countries were used by these regimes to gain the necessary financial power to retain their authority (Cleveland 2010, p.514). It is the lack of political freedom in their countries which led the populations of various Middle Eastern nations to recently stage demonstrations against their governments, and it is these demonstrations, and at times military conflict, which came to be termed as the Arab Spring. One of the means through which the European powers established their dominance in the region was the favoring of the Christian population over the Muslim one. Since the European powers were Christian, they chose to strengthen the influence of their fellow Christians in the Middle East as well as to protect them from what they perceived to be a threat from the Muslim population.

Respiratory Muscle Training for Cervical Spinal Cord Injury Essay

Respiratory Muscle Training for Cervical Spinal Cord Injury - Essay Example Several articles would be used as a way of finding conclusive statement that would be aimed to be a solution to the several problems associated with patient with spinal cord injuries. The other methodology applied in training of patient with spinal cord injury is use of simple breathing device. The effect of these devices would ensure improved respiratory function as a result of the increased strength of the expiratory muscles. The training includes a repeated action by patients through the expiratory muscle training equipment with focuses being laid on the voluntary nature of the patients while in some instances the patients would need to endure a compulsory training session. The focus of the devices according to Roth et al(2010) the training that deploys a low resistance levels would result in improved pulmonary functions which are essential to patients with spinal cord injury. The article also indicate the effectiveness of the resistance training group as compared to the sham model of training The levels of cough according the article are an indicator of the strength of the expiratory muscle which is subject to the training and improvement for the pulmonary fu nctions. Both Silveira et al (2010) and Roth et al (2010) indicates two modes of training with both articles indicating a sitting position to be the preferred method while carrying out the training to people with spinal cord injuries. Roth et al (2010) indicate the effectiveness of the resistance training group as compared to the sham model of training. There is a relationship between trainer and the outcome to quadriplegic patients. The mode of training will involve inspirational training at low loads which would indicate the patient being subjected to conditions of about 30 percent of MIP (Silveira et al, 2010 P 317). The article indicates an improved 20% for the 8 weeks training period for sitting patient Upon attaining the required load

Pump Definition Essay Example for Free

Pump Definition Essay A pump is a mechanical device used to transport liquids or gases from one location of lower pressure to another location of higher pressure. Energy is added to the entire system in order to overcome the difference in pressure. Mechanical forces are present in the functioning of pumps as the liquid or gas being transported is either lifted physically or moved through compression forces. Gas pumps most often use compression forces and are usually called compressors except in cases wherein fans or blowers are utilized.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are many types of pumps and the very first pump dates back to the 7th century B.C. as described by Archimedes. This pump, the Archimedes screw, was utilized in the water systems of the Hanging Gardens of Babylon. Al-Jazari (1973) was one of the most popular people in the world of pumps as he illustrated and described many different types of pumps such as the reciprocating pump, the double-action pump with pipes for suctioning, the water pump, and the piston pump.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Today, pumps are usually categorized into two different divisions: positive displacement pumps and rotodynamic pumps. These categories are descriptive of how these pumps work. Positive displacement pumps trap the substance to be transporated in one location called the inlet pressur section and then force it to be displaced to the discharge pipe. Subcategories of positive displacement pumps include the rotary pumps, the metering pumps, and the reciprocating pumps. Rotodynamic pumps, on the other hand, utilize bladed impellers whose rotation within the fluid creates a tangential acceleration of the fluid which in turn creates an energy increase that supports the transport of the substance. Rotodynamic pumps are subcategorized as kinetic pumps and centrifugal pumps. Other special types of pumps include jet pumps, viscous drag pumps, double volute pumps, chopper pumps, rotating casing pumps, recessed impeller pumps, self-priming pumps, slurry pumps, and sludge pumps. (Chaurette, 2004)   Ã‚     Ã‚  Ã‚  Ã‚  From left to right: double volute pump design, typical jet pump, venture action of a jet pump (Source: Chaurette, 2004)             In the processing industry, pumps have many different applications. The pumps in processing industries are used to transport the raw materials from one location to another. This may involve the transport of ink, pigment, and paint in chemical processing. In the sugar processing industry, pumps are utilized in material transfer from the raw juice, to the cush-cush, to the lime slurry aspects of processing and even more. Pumps are also used in livestock processing as evidenced by its use in feed distribution.   In agricultural processing, pumps are most often the key machines involved in the transport of water. This is very similar to the use of the first noted pump for the water systems of Babylon. These not only include distribution of water in the system but also the elimination of wastewater from the system. This links with another application of pumps, sewage management as seen in the pumps application for grit removal, waste-activated sludge removal and the like. The ideal feature that pumps provide processing industries is the option of bulk transfer. This speeds up the processing time and allows for a more cost-efficient system. Over-all the simple physical mechanics of a pump have been utilized to create numerous types and designs that have been able to improve the operation of the processing industry. Pumps are now an essential part of processing. Soon, new innovations in pump design will surface as a result of the processing industries demand for higher efficiency. References Al-Jazari, I. (1973). The Book of Knowledge of Ingenious Mechanical Devices  : Kità ¡b fà ­ marifat al-hiyal al-handasiyya, translated by P. Hill. New York, NY: Springer Publishing Company Chaurette, J. (2004). Specialty Pumps. Fluide Design Inc. Retrieved 25 March 2008 from www.fluidedesign.com

Microsoft Corporation Company Review

Microsoft Corporation Company Review INTRODUCTION Computers have come to be vital technologies in every single line of work at present. Bulk of the present obligations and tasks being completed at assorted firms and associations are by now computer-based, and this is a sure signal that they are keen to invest deeply in these technologies to make their procedures far extra competent and productive. Even if the computer multimedia marketplace is loaded alongside tough competitors, there is no mistrust that Microsoft is method in front of the pack in words of being the most reliable and progressive computer multimedia producing firm all above the world. Its large resources and competent people have allowed the association to produce a expansive array of produce that are able to address the disparate computing needs and hobbies of its globe customers. Microsoft’s attendance all above the globe has additionally come to be stronger above the past couple of years as the firm aims to distinct itself from the rest of the contest and h ave a stable grasp at the top spot of the computer multimedia and hardware industry. With CEO Steve Ballmer grasping the date-to-date procedures of the firm, Microsoft has honestly not ever looked back and has stayed forceful and lucrative even as the present commercial disaster has negatively altered the procedures of its competitors. Specialists forecast that Microsoft will tolerate to solidify its by now dominant locale in the computer multimedia and hardware industry above the subsequent couple of years as they retain on maximising their profitability and comprehensive globe reach. COMPANY BACKGROUND Microsoft Corporation is the leading software company with at least one of its product on virtually every computer on this planet. Bill Gates and Paul Allen founded the company on April 4, 1975. Bill Gates is among the top 3 richest person in this world as declared by Forbes Magazine. Microsoft Corporation deals in developing, licensing designing a range of software products. It also manufactures and sells hardware products. The company has products in entertainment consoles like Xbox360 and Kinect for Xbox. Role of organisational behaviour at the company Microsoft Corporation has a wide range of products under its belt. It is critical for a company of this size to manage its organisational strategies and behaviour to sustain in the market and its position. The company functions in five segments: Windows and Windows Live Division, Server and Tools, Online Services Division Microsoft Business Division. In recent times, Microsoft has given importance to the concept of sustainability. It has initiated an unusual strategy of taxing internal fee on carbon. It will charge its clients for every ton of carbon it produces that means they will charge to recycle every ton of carbon produced. However, it has pointed out a few major reasons this strategy: Behaviour Change – Microsoft aims to reduce the overall carbon emissions and energy utilisation. They have analysed previous reports and emphasised on the use of renewable energy to increase the efficiency. As per the statement by Microsoft’s Chief Environmental Strategist, if someone decides to use carbon based power resources, they’ll be charge an additional fee as a tax to discourage such pathways. Organisation Accountability – Microsoft has learnt from the past to imply new changes to the organisation, it needs to divide it into smaller divisions. The executives that run that facility will be empowered to address any sustainability concerns to drive better efficiency figures and adopt greener power resources. It initiated to tax on carbon power use internally before charging its external clients. Risk Reduction – Microsoft has encouraged all its employees to understand the energy related risks. Microsoft has begun to address its employees and customers to operate through cloud-based services. They utilize significantly their own power and reduce predictable variable cost that brings down the costs and adds to the renewable energy figures. Sales at Vendor Choice – Through its customer feedbacks and previous reports analysis, they have found that the customers are in search of reliable service providers at lower costs and lower carbon emissions. Thus, they have emphasised on alternative energy resources to land new customers and expand their operations with existing clients. (http://blogs.hbr.org/2012/05/microsoft-taxes-itself/) Human Resource Management Human Resource at Microsoft is a priority as the company drives on the path of success based on their employee’s performance. In the beginning, Microsoft used to recruit employee based on their experience over intelligence. But during the slow down of the company’s success, it realised that their employee performance was going down. Bill Gates re-invented the recruitment strategy model by recruiting intelligent staff over experienced staff. According to his experience, he found that intelligence drives aggression in performance. CEO Steve Ballmer says, â€Å"whenever you meet a kick-ass guy, get him† (Bartlett 2). They re-modeled the human resource hiring strategy policies: Attract retain employees, Increase organizational insight, Store and access employee information, Personalize Role Centers to speed productivity Provide online access with employee Portal. Soon, realizing that employee’s are the greatest assets of a company. Microsoft’s strate gies started to reflect this philosophy. The human resource management had the following steps: Recruitment selection, Employee motivation, Employee loyalty satisfaction and Employee rewards. They broke down projects and decided to coherent a strategy of center of excellence to enhance project timing and coordination. Thus, you can measure Microsoft’s success in the recent years based on their employee performance and efficiency. (http://www.microsoft.com/dynamics/en/za/products/ax-hr-management.aspx) (http://mgmt.talkingvillage.com/article.x/1866) International Business Technology Management Microsoft partners with CA Technologies to address its top IT needs. IT companies face fierce competition and challenges like sustainability, IT innovation, management and greener computing. It delivers solutions combine current technology with advanced technology. Technology helps to maximise investments along with security and redundancy to match with the current and future business goals. (http://www.ca.com/us/partners/spotlights/microsoft-corporation.aspx) Analysis of entrepreneurship and innovation at the company Future Strategies Management Adaptive Systems and Interaction: The Adaptive Systems Interaction group (ASI) pursues research on automated reasoning, adaptation, and human-computer interaction. Interests of the group include principles and applications of decision-making and learning, computation in the face of complexity, techniques for information management and search, and the development and evaluation of innovative designs for visualization and interaction. Research goals include both the pursuit of basic science and the development of computing and communications applications that demonstrate new functionalities and flexibility. ASI is at the center of user modelling at Microsoft Research, focused on inferring the goals and needs of users from multiple sources of information about activity and interests. The group is also home to research on information retrieval and management, including work in automated text classification and clustering. The ASI team continually attempts to identify new means for enriching the user experience through advances in automated reasoning and user interface design. (http://research.microsoft.com/en-us/groups/adapt/) Speech technology: Our main aim is to craft requests that make computers obtainable everywhere, and work alongside our product-side partners to make this vision a reality. We are interested not merely in crafting state-of-the-art articulated speech constituents and additionally in how these disparate constituents can come jointly alongside supplementary modes of human-computer contact to form a fused, consistent computing environment. We are pursuing countless undertakings to aid us grasp our vision of a fully speech-enabled computer. (http://research.microsoft.com/en-us/groups/srg/) Natural Language Processing: The aim of the Natural Speech Processing (NLP) group is to design and craft multimedia that will examine, comprehend, and produce tongues that humans use naturally, so that in the end you will be able to address your computer as nevertheless you were addressing one more person. This aim is not facile to reach Understanding speech way, amid supplementary things, knowing what thoughts a word or phrase stands for and knowing how to link those thoughts jointly in a meaningful way. Its ironic that usual speech, the signal arrangement that is easiest for humans to discover and use, is hardest for a computer to master. Long afterward mechanisms have proven capable of inverting colossal matrices alongside speed and grace, they yet flounder to chief the basics of our articulated and composed languages. We address these setbacks employing a blend of knowledge-engineered and statistical/machine-learning methods to disambiguate and answer to usual speech input. Our work has implications for requests like text assessing, data retrieval, question responding, summarization, gaming, and translation. The syntax checkers in Workplace for English, French, German, and Spanish are outgrowths of our research; Encarta uses our knowledge to reclaim answers to user questions; Intellishrink uses usual speech knowledge to compress cellphone messages; Microsoft Product Prop uses our contraption translation multimedia to elucidate the Microsoft Vision Center into supplementary languages. As our work evolves, we anticipate it to enable each span whereas human users can benefit by conversing alongside their computers in a usual way. (http://research.microsoft.com/en-us/groups/nlp/)